Logo design is the art of creating the graphic design pieces that - if well done - associate a certain combination of shapes and colors with a brand, an idea or a concept. The results of the logo design process will have a major influence in the entire identity of your project, brand or company, as the logo is the most important piece and settles the guidelines (colors, shapes, textures, etc) that will be used for all subsequent graphic design work.
Because of this, it is of utmost importance that this design process is handled by professional logo designers. Logos that are designed carelessly do not last in time, do not last in your prospective's mind, and usually end up being redesigned - with the associated cost of designing and printing every other graphic design piece again.
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